Malteasers

Price: $1.50

Item Number: IC120

Quantity:

Maltesers consist of a roughly spherical malt honeycomb centre, surrounded by milk chocolate. Maltesers were created by Forrest Mars, Sr. in 1936, and originally known as "Energy Balls". The current name is a portmanteau of the words "malt" (one of the main ingredients) and "teasers."

The current Maltesers' slogan is "The lighter way to enjoy chocolate" - earlier slogans have included "The sweet with the less-fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". The Australian version also contains the line: "Made in Australia... ...exported to the world." In the 1930s, advertisements claimed that Maltesers were beneficial for weight loss